In 2013 I started working with the inspirational children’s charity Tree of Hope to set up the website and operations for their new online retail offer (blossomforchildren.co.uk), selling ‘funky stuff for children with needs’.
This was a fun and challenging project which involved business planning, product and competitor research and setup of warehousing and fulfilment services, and close liaison with web designers to build the website.
Having set it up I handed over the ongoing management to the staff team, though I am periodically involved in doing performance reviews for the business and sourcing new product lines.
The website business arm has successfully grown over the last 2 years and is achieving good sales targets, and has hugely increased the profile of the charity.
The site has almost 500,000 hits per year and is considered the ‘go to’ site for children with special needs, selling fun colourful products instead of the mainstream dull NHS grey items.